Fundraising / Awareness Campaigns: $1–$5 per item — Cheap enough to be a quick impulse buy, but enough margin vs. your unit cost to make a tidy profit

Retail (shelf or online): $5–$9.99 per item — Reserve the higher end for particularly desirable brands with loyal followings (like a music group)

Promotion / Brand Awareness: Give them away! — Wristbands are a great throw-in with a higher-priced item like a shirt or hat. At less than a dollar per unit, they are an affordable way to get people talking