When a message is "embossed" on the interior of your wristband, it means the message will rise up out of the silicone. When a message is "debossed" on the exterior of your wristband, it means the message is pressed into the silicone.
Here is an image illustrating the difference:
Our most common print type is Debossed and Ink Filled, which is the "debossed" print type with silicone ink filled into the stamped in area: